IterativeLabs was originally founded in 1995 in Birmingham, Alabama, as ADJUST Object Computing, Inc. ADJUST stood for "Accelerated Development Just Using Smalltalk". The company founders believed then (and now) that the programming language Smalltalk was one of the best tools available for creating sophisticated, complex software systems which successfully modelled real world problem domains. Using primarily Smalltalk, the company worked on large development projects for companies such as BellSouth, IBM, Northern Telecom, Duke Medical Information Systems, FedEx, and many others, and continues to work on Smalltalk projects today.
In 2006, the company became Web2Systems, in recognition of the ever more important role of the internet and web-based applications. While still doing active Smalltalk development, and using all the lessons of how to build object-oriented systems learned using Smalltalk, the company became more involved in projects involving languages such as C#, Java, and Ruby/Rails, and even Seaside.
Finally, in 2010, the company was again renamed, as IterativeLabs, which reflected the founder's growing belief that the most important core aspect of successful software development is iteration - the ability to rapidly move through entire development cycles, from concept to development to tested, shippable software - in the minimum time possible.
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In 2006, the company became Web2Systems, in recognition of the ever more important role of the internet and web-based applications. While still doing active Smalltalk development, and using all the lessons of how to build object-oriented systems learned using Smalltalk, the company became more involved in projects involving languages such as C#, Java, and Ruby/Rails, and even Seaside.
Finally, in 2010, the company was again renamed, as IterativeLabs, which reflected the founder's growing belief that the most important core aspect of successful software development is iteration - the ability to rapidly move through entire development cycles, from concept to development to tested, shippable software - in the minimum time possible.
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